We Are VAS Holdings

As a proudly South African company we are market leading developers of Customer Acquisition and Retention Programmes. We have 20 years of experience and innovation within the loyalty and lifestyle industry in South Africa.

At VAS Holdings our objective is to build lasting equitable relationships for our clients. Our programme offerings are developed with the key focus of Innovation, Engagement, Value, Loyalty and Equity.

With a flare for curiosity we invest in further innovation and this in turn allows us to provide programmes that are measurable and ahead of the curve. Our investment gives our clients access to campaigns that are agile, customisable and superior within the market.

This is achieved by providing competitively priced systems, communication mediums and products, along with valuable technical and product support for each customised campaign.

Loyalty is more than offering something for free, it’s about meeting and exceeding expectations and ensuring that people want to come back for more.

What We Do

From exciting your customers, to retaining your best talent, VAS Holdings provides turnkey and bespoke offerings to increase your bottom line, increase customer touch points and create brand stickiness. Our strong foundation of 20 years means we effectively develop tomorrow’s ideas from yesterday’s learnings and values.

Our innovative products and services can be customised for corporate businesses, call centres and independent companies. Each unique campaign consists of a bouquet of our products to suit each brand’s specific needs.


Our Product, Your Brand

At VAS we offer a variety of customisable and agile products from Lifestyle and Discount Voucher platforms to Emergency Assistance products; these are handled by professional agents through dedicated 24/7 service centres. Each unique campaign includes:


  • A customised online portal
  • A customised Mobile App
  • A fully branded website
  • A unique number for members to call

We are also able to integrate our products into a neatly wrapped Mobile App, adapted specifically to your brand’s needs.


Bespoke Innovation

Our recent bespoke innovations include a concierge Mobile App for emergency, medical and legal assistance for an Insurance company, a Mobile App that encourages Job Creation within South Africa, as well as a Corporate Concierge App to improve day-to-day experiences for employees. All our unique offerings can be customised according to brand needs.



At VAS Holdings we are focused on all elements that relate to staff and customer engagement. Through innovation and use of the “best of breed” technologies we are able to provide a custom solution to your requirements. Our focus as an independent Product Supplier is complemented by our design and development services which allow us to create 360 degree loyalty solutions for our Clients.


CRITICAL IMPACT SERVICES

Members have access to an efficient critical impact help desk. The service is available 24 hours a day, 365 days a year for our clients in their time of need.

REDEMPTION PRODUCTS

We provide larger face value discounts by buying from brands at wholesale allowing us to pass on the savings to our clients.

PANIC SOLUTIONS

The Member is able to trigger a panic alert via their cell phone. The 24/7 contact centre will receive the alert and contact the member back in order to facilitate the relevant emergency assistance.

VOUCHER & COUPON PLATFORMS

The Voucher & Coupon Platform offer enables members to buy discounted vouchers and coupons for FMCG products a Retail Partner, Airtime and Movie Tickets at discounted rates. The services are redeemed online or through telephonic assistance.

DISCOUNT PARTNERS

We have an existing range of Discount Partners providing discounted access to SA’s favourite national brands. Members have access to a huge range of discount partners which vary from holiday accommodation, travel packages and flights to car rentals, motoring, online shopping, restaurants and more

CONCIERGE SERVICES

The Concierge Helpdesk attends to requests which involves either sourcing, arranging or booking of various services, errands and requests such as Accommodation, Car Hire and Flight Reservations, Entertainment and Restaurant Reservations, Passport and Visa Enquiries, General Tourist Information & Parent Assistance.

Strategic Intent

VAS Holdings is a Tier 1 product supplier within the Customer Acquisition and Retention field. We work within the guidelines of Compliance Regulations of South Africa, making use of trusted service partners along the way. Compliance and robust systems are the heartbeat of our business.

Our Journey

VAS Holdings was developed from humble beginnings in KwaZulu-Natal, South Africa. Founded by Gilad Abelman, a passionate entrepreneur who values innovation and the development of ideas to solve problems for businesses, VAS quickly grew to reach the heights and reputation it has in the market today.

In the early stages, the founders of VAS spent many hours travelling across the globe to procure partners with quality products to be offered as a bundled value proposition for corporates. As the business continued to evolve, VAS Holdings attracted leading corporate clients in their respective industry sectors and continued to innovate its products and service offerings.

As an Independent Product Supplier, VAS invests in human resources, industry expertise and innovation to offer clients affordable and quality campaigns for their brands - Adding Value, Innovating Loyalty.

Companies we have worked with